Scoble was asked "[are] webloggers at Microsoft are being controlled by PR. Er, told to talk about certain issues." This is a common question I would guess for the just shy of 500 Microsoft bloggers out there. And Rob replies "What's really funny is that PR folks here very rarely talk to me. Seriously."

Thats a scary thought actually or am I thinking the 'old' way? People running around talking about their company without the company watching over every world they say? Thats what I call trust. And up until now, trust was not a word that could be said in the same sentence as the software giant.

I have a new question: Can a blog really change the the opinion of the worlds most loathed company?