Tim Bray (Tech Director at Sun) writes in his blog (ongoing) regarding his ever increasing role as an evangelist for blogs.

"I got an email from a salesperson, saying “We’re holding a Java architecture briefing for some senior technical staff from <insert very well-known company name>. They said that somebody upstairs at the customer asked Sun to send Bray in to talk about BLOGS. Can you do this?”"
And he thought he was going to be doing a lot of work in XML -- being one of the core people that created it and all...