Before we start, lets first start with a picture:
This shows sales over a 4 year period. The 3rd blip right at the end was iPodderX going away and was suppose to turn into Transistr.
When iTunes 4.9 was announced, August and I were right there for the announcement. Later we went on TWiT to talk about it, we did our best to stay positive, hiding our fear in talk about fish cheeks :)
We already moved iPodderX from Podcatching client to into a standard RSS reader for feed reading and podcasting. But when we decided that, we put ourselves right into the mix with NetNewsWire and NewsFire which where very popular applications that did podcasting and RSS reading very well as well. It was easy for those applications to add good enough Podcasting support. From what I know, no one ended up using iPodderX to read news feeds.
As sales were dropping like a rock, day jobs were becoming demanding, and stress on august and I's friendship also became very strained. We decided to stop working on it and move on to other things for a bit. August has been doing great work with his FoggyNoggin software creating very useful mac utilities, and I moved over to the web, now working full time with Mahalo.com!
I'd like to also note now the RSS application space on the desktop has changed drastically. NewsFire and NetNewsWire are now free, RSS is now in the browser (the browser itself and web apps like google reader and bloglines) and all handle RSS enclosures (what makes podcasting possible)
One last thing to leave on, iPodder (not releated to iPodderX) who is now known as Juice hasn't been updated in eons and no other development has been made with any of the other podcatchers. We were not the only casuality.
If you have questions feel free to comment and I'll be happy to answer them.
Check out what August has to say regarding all of this.